Brent Payne’s Life / SEO Blog

The Life and Random Musings of a Bald SEO 

July 30, 2010

If You Were Tribune, How Would You Monetize These Opportunities?

There are several very high volume search queries that Tribune currently ranks on the first page of Google for . . . If you were Tribune, how would you monetize these opportunities?

I have a few ideas already (some white hat, some black hat, some even grey) but I haven’t been able to get the proper execution on them. Plus, we are losing a lot of these top terms because Tribune can’t seem to figure out a way to gain value from them monetarily so we are passing off most of the page monetization to PerfectMarket for search engine traffic and they don’t (currently) maintain the same link structure on their pages to keep these rankings.

Unless I can figure a way to execute on a monetization strategy for these (and dozens of others) we will continue to focus on monetization of the tail and toss these head terms aside.

Hint: My ideas on monetization all stem around the concept that people are paying MASSIVE amounts of money to advertise via AdWords for these terms (for those that AdWords will let you bid on). I’ll stop there . . .

             
Click here to download:
If_You_Were_Tribune_How_Would_.zip (204 KB)

Loading mentions Retweet

Comments [0]


July 30, 2010

I am Brent D. Payne . . . and I am far from perfect. Enjoy the show.

I was reading @LisaBarone’s post titled Why Are You Scared to Be Outspoken? and this particular paragraph struck a chord with me…

The reason Rae and Rhea and Dawn and myself can be so outspoken and transparent is because we’re not hiding anything. We are who we are and we believe in the services we provide and our ability to get clients results they can’t get anywhere else. If you’re not outspoken, and are instead building a brand based on politically correct phrases, fake handshakes and regurgitating – what are you scared to put out there?

I often get asked, and sometimes my personal life is hindered, by my uber-transparent nature online.  Many think it is inappropriate and even some feel it is psychologically unhealthy. I’ve even had people in my life bar me from discussing certain aspects of my life online (if you know me well you know who that was and the reasons behind it).

So why am I so open online?  Lisa Barone states her reason is that she stutters and grew up “mute, scared and without an identity.” I grew up quite conversely. My parents encouraged a voice from my sister and I in the family. Even as children we were treated equally to my parents. When we made mistakes we corrected but the correction was always immediately follow-up with a hug and a kiss showing their unconditional love.

I was never given rules but rather guidelines. ‘The talk’ regarding drugs with my family was that they don’t recommend them but that they did them when they were younger and most likely nothing too bad would come from it overall but that it’s something that can hinder your life and the priorities you set in your life so they don’t recommend it. That was enough for me. I have never done an illegal drug and NEVER will (I visited Amsterdam in February 2010, I’ll leave it at that). The fact I was given guidelines versus rules is a major component as to why I am anti-corporate and frankly why I like SEO so much (but that’s another random post someday).

My key reason for being so open online is due to the unconditional love that exists in my family and that I have for others. I don’t care what you do, have done, feel, think, etc. I am friends with more than one felon. I have some friends that are addicted to pharmaceutical drugs, others that are alcoholics, still others that do illegal drugs, etc. I have friends that cheat on their husbands and their wives. I have friends that are devoted Mormons, intense Lutherans, diligent Atheist, etc. I don’t care . . . I like them because they treat me well and . . . more importantly… because they accept me for who I am also. I am a flawed individual. So are you. I’m fine with sharing my flaws openly.

As most of you know, I am an Atheist (some choose to think I am not, but I am). Once in a blue moon I may consider the possibility that there is a god but it is short lived (like less than 5 mins). It is my belief that the scriptures, however, aren’t lies. The scriptures (from the Bible to the Koran, to the Dead Sea Scrolls, to the Book of Mormon) are accounts of what the authors saw. They did their best to describe what they saw based off their limited ability to describe it. I believe what they saw may have been a window into today’s world and to make my theological ideals short for this post I’ll focus some here and state that I believe Social Media is the Book of Life that is mentioned in the scriptures. The book that has all of the deeds and thoughts (both good and bad) of a person’s life. The day will come that everyone will know everything about everyone else. Some people will try to hide under rocks. Otherwise will be killed by the persecution of others either figuratively or literally based on their deeds.

I choose to live my life openly and let people choose for themselves, with all the facts, whether they want to associate with me or not.

I am Brent D. Payne . . . and I am far from perfect. Enjoy the show.

Loading mentions Retweet

Comments [0]


July 30, 2010

Top Three Position for 'Awesome Pictures' but only a 3% CTR

Here is what the SERP looks like today for ‘awesome pictures’

Here is what Google Webmaster Tools is telling me about the site’s performance in the SERP . . .

My theory is that the hot chick with the guitar barely covering her body is taking most of the CTR. Secondarily, the Meta Description is too descriptive and it describes that the pictures are only of animals instead of leaving it a bit more vague.  Keep in mind that we care the most about pageviews still (we are a news site, we make most of our money STILL from impression based ads).

What would you change to improve the CTR of this placement? What content would you change (if any) to make it more appropriate to the visitors we are attracting from search? Do you feel I could 301 redirect this page to another destination online that may be more appropriate (i.e. an LATimes or Chicago Tribune photo blog)? Is the user that is simply typing in ‘awesome pictures’ even worth it to us?

Loading mentions Retweet

Comments [0]


July 29, 2010

And the first answer goes to . . .

Yahoo! Answers baby!!!

And still nothing for Facebook ‘Questions’ (sorry I still think it should be called Facebook Answers, but that’d be copying Yahoo!).  Of course Facebook questions is more fitting in this scenario because you never really do get a Facebook Answer . . . just get to post the Facebook Question. J

Loading mentions Retweet

Comments [0]


July 29, 2010

Why Facebook Answers Might Fail . . .

. . . it’s been about 30 minutes and I still have yet to get ANY response to my question.

I posted it to Yahoo! Answers a few minutes ago. Which one do you think will get a response first?

Here is the question on Facebook Answers:

Here is the question on Yahoo! Answers:

Loading mentions Retweet

Comments [0]


July 29, 2010

Hell No Am I Going to Change My Custom URL on LinkedIn--EVER!

What the hell? They don’t 301 redirect your old URL to your new URL?  Oh sure, there are a lot of people out there I suppose but . . . I want my PageRank to my profile to move if I change my custom URL.

I guess I am stuck with bdpayne3 versus my preferred LinkedIn URL of BrentDPayne.

Loading mentions Retweet

Comments [0]


July 29, 2010

More Money Spent at #Hilton to Gain Gold Status Which Only Gets Me a Free Bottle of Water

Brent D. Payne
Search Engine Optimization

p: 312.324.3344
t: @BrentDPayne

Sent from iPhone 4

Loading mentions Retweet
Posted from Chicago, IL

Comments [0]


July 29, 2010

A Very Stalkerish Note That Was Left On My Desk!

Who is back? Leave a picture next time. I, for a moment, thought it was the #BaldSEO Name Plate. :(

Brent D. Payne
Search Engine Optimization

p: 312.324.3344
t: @BrentDPayne

Sent from iPhone 4

Loading mentions Retweet
Posted from Chicago, IL

Comments [0]


July 28, 2010

Teasing My 'Work Wife' @KatBockli By Playing 'Blackout' at Work (She's Vocals)

(download)

Brent D. Payne
Search Engine Optimization

p: 312.324.3344
t: @BrentDPayne

Sent from iPhone 4

Loading mentions Retweet

Comments [0]


July 28, 2010

Test of Embed Code Only to Posterous (Will It Work?)

 

Loading mentions Retweet

Comments [0]